PetSmart Holiday Campaign
Directed the creative vision and on-set execution for PetSmart’s annual Holiday campaign, the brand’s largest production of the year. Spanning five days of shoots with dogs, cats, guinea pigs, and even bearded dragons, the campaign brought the magic of the season to life across digital, social, and in-store channels through joyful,
festive storytelling.
Where This Was Featured:
Petsmart.com, Email, Web, In-Store, Paid, Social, OLV
Impact I Made:
Creative Leadership, Omni Channel Strategy, Cross Functional Partnership, Creative Concept, Creative Production, On Set Direction
Photographer: Landon McMahon
The Results
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The Results ·
Striking A Balance
The campaign called for balance between expressive graphics and crafted imagery. By bringing our illustrated patterns into the set design, we created a minimal, tactile foundation that paired naturally with design across every touchpoint. Every detail, from color to composition, was refined to echo the season’s palette and bring PetSmart’s iconic red to life.
The Super Bowl of pet shoots.
The PetSmart Holiday Campaign is an all-hands, all-paws kind of project. Every detail counts, and every moment reminds me why I love what I do.
