Mooju Rugs · Urban Outfitters
I partnered with the Urban Outfitters team to design an original, exclusive collection that brought Mooju’s playful, handmade spirit to their home assortment. The limited-edition rugs sold out shortly after launch and were featured prominently across Urban Outfitters’ Home section, website, email campaigns, and social channels—marking a major milestone in growing Mooju’s national presence.
Where This Was Featured:
Urban Outfitters Stores, Site, Email, & Social // Mooju Rugs Site, Email, & Social
Impact I Made:
Brand Direction, Art Direction, Product Development & Design, Content Creation, Social Media Strategy, Paid Partnerships, Cross-Brand Collaboration, Campaign Execution, Retail Partnership
The Results
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The Results ·
Crafting A Viral Product
By leaning into trending design moments and the power of social buzz, the Mooju x Urban Outfitters collaboration sold out almost instantly. Playful shapes, bold color, and shareable visuals turned the collection into a viral hit—proving that thoughtful design and smart storytelling can turn a small-batch idea into a cultural moment.
