PetSmart Anything For Dogs Month
Led concepting, photography direction, video direction, and on-set art direction for PetSmart’s “Anything for Dogs Month,” a special omni-channel campaign celebrating dogs and the joy of being a dog parent. Collaborated with internal business partners, external crew, and talent to create uplifting visuals that highlight the playful, heartfelt bond between pets and their people.
Where This Was Featured:
Petsmart.com, Email, Web, In-Store, Paid, Social, OLV
Impact I Made:
Creative Leadership, Omni Channel Strategy, Cross Functional Partnership, Creative Concept, Creative Production, On Set Direction
Photographer: Brittney Christie
The Results
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The Results ·
An authentic approach.
For this campaign, we mixed things up and cast real people with their own pets instead of models. It made everything feel more natural and let each dog’s personality shine through. The vibe on set was relaxed and full of laughs as the dogs picked what they wanted to chew, play with, or wear. We kept the shot list loose and stayed on our toes, capturing moments that felt honest, fun, and full of life.
