StockX Paige Bueckers
I art directed, photographed, and retouched the launch campaign for StockX x Paige Bueckers — marking the
first-ever NIL partnership between a college athlete and a global brand. The campaign celebrated Paige’s influence both on and off the court, blending sport, culture, and fashion into one cohesive visual story. Upon launch, the project was met with major buzz and press coverage, positioning StockX at the forefront of athlete partnerships in the new NIL era.
Where This Was Featured:
StockX.com, Email, Web, Paid, Social, Influencer Sites
Impact I Made:
Creative Direction, Campaign Development, Photography & Retouching, Cultural Narrative, Cross-Functional Collaboration, Brand Positioning
Photographer: Madison Racz
The Results
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The Results ·
Videographer: Cody Cochran // Interviewer: Jamie Delaney
Behind The Scenes!
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Behind The Scenes! ·
When we wrapped the shoot, Paige said it was the most comfortable she’s ever felt on set—and honestly, that’s the highest compliment I could ask for.
