StockX · Revlon · Meg Thee Stallion

I art directed, photographed, and retouched StockX’s first-ever beauty collaboration — a limited-edition drop with Megan Thee Stallion and Revlon. As the brand’s first beauty product release, I saw an opportunity to bring a fresh visual energy to the campaign and partnered with a local makeup artist to capture the spirit of Hot Girl Summer. The launch was a major success, earning a 2021 WWD Beauty Award for Innovation and setting the stage for future beauty partnerships at StockX.

Where This Was Featured:

StockX.com, Revlon.com, Email, Web, Paid, Social, Influencer Sites, WWD Beauty

Impact I Made:

Creative Direction, Photography, Retouching, Brand Partnership Strategy, Cross-Industry Collaboration, Campaign Pitch & Development, Beauty Market Expansion, Sold-Out Launch, Award-Winning Campaign

Photographer: Madison Racz

The Results

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The Results ·

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Videographer: Cody Cochran // Makeup Artist: Ghost Artistry

 

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