For this Arizona-born brand, the goal was to bring Worn & Haggard back to its roots — blending country grit with desert soul. We leaned into the warmth of the landscape, the rhythm of country music, and the lyrics woven through each product to create a look that felt both nostalgic and new. Shooting a mix of film and digital, I captured a Southwest Americana mood that translated seamlessly across web, social, and e-commerce.

Photographer: Madison Racz